This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
How to Make a Record Label Website
Skyline Records Interview - (Bluegrass record label by night, music attorney by day...)
Take More Chances!
Bud Tapes - (Modern Folk Trio Band, Helens, Johnny G and the Music Factory)
How Social Media Can Benefit Your Record Label
ProgRock.com Essentials - (Unitopia, Chester Thompson, Don Schiff)
How to Get Your Record Label Started?
Should a Record Label Own the Masters?
How Many Releases Per Year Should a Record Label Release?
Should You Withhold Your Music from Streaming?
Do Record Labels Matter?
Does a Record Label Need an LLC?
How Do Record Labels Break Even?
Singles, EPs, or Albums?
How Should You Price Your Records?
Can a Record Label be Digital-Only?
Introducing... The Summer of Burning Questions
New Release Brief (Free Template)
Physical Distribution - Industry Insiders
The Entrepreneurial Seizure
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Immediately Kinfolk
This Next Song‘s About - A Songwriter‘s Podcast
No Jumper
Here’s The Thing with Alec Baldwin
Brown Bag Mornings