Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
093.5: (Short) Phishing for Cyber Security
093: All about GDPR with Stanford PACS
092: Saving the Internet with the Mozilla Foundation
091.5: Things We Learned from #18NTC
091: Sasha Samochina on how NASA fuses science and art (Live from SXSW)
090.5 CFC drops $66M - news update from America's Charities
090: CERN — Doing the things a particle can with James Beacham (Live from SXSW)
089: Lean Data with Emma Lalley and Twisha Mehta (Live from SXSW)
088: WTF with Tim O'Reilly (Live from SXSW)
087.5: Things We Learned from Strata Data Conference
087: Things We Learned from SXSW
086: Using the Thank You Strategy (short)
085: The Testimonial Tactic (short)
084: Totally Uncorked with Nonprofit Branding Evangelist Elaine Fogel
083: Amplifying talent in the arts — on both sides of the curtain — with 21C Media Group
082: Understanding workplace giving with America's Charities
081: Risky Business with Risk Alternatives
080: Using Facebook Messaging for Organizations
079: The role of a digital team at Communities in Schools
078: GivingTuesday Predictions and tips for your organization
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Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications