Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
040: Bots don't donate, so don't pay to reach them
039: How to win online voting competitions
038: Stop apologizing and start volunteering with @NewYorkCares
037: Growing Change @Greenpeace with the MobLab
036: Where to start with online course creation for your organization
035: Should you go out of business to achieve the greatest impact?
034: What should nonprofits stop doing?
033: Shift & Reset your thinking about social impact
032: How CauseIQ leverages Nonprofit big data
031: How do you design a game to kick cancer’s ass? Ask HopeLab
030: How to do MÁS with your Latino audience
029: What is the role of games in making social change?
028: Rockefeller Foundation tackles storytelling
027: Making Malaria No More with Text Messages
026: Is bot traffic clouding your analytics and wasting your money?
025: Should your nonprofit rebrand? Big Duck discusses the Rebrand Effect survey
024: Tales from Giving Tuesday and adventures in crowd giving with Givkwik
23: Panel - Maximizing Your Fundraising Return on Big Data
022: The importance of workplace giving with America's Charities
021:How Kiva.org deals with barnacles and loan bias
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
System Catalysts
Delivering Solidarity