The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast
The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast
Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Customer Segments | Definition Minute | Behavioral Economics in Marketing Podcast
Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast
Short and Sweet: The Science of Captivating Elevator Pitches | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast
The Power of Salience, Creating Unforgettable Brand Awareness | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast
Navigating the Marketing Funnel on a Shoestring Budget: Innovative Strategies for Bootstrapped Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Business Model | Definition Minute | Behavioral Economics in Marketing Podcast
Marketing Funnel Fundamentals: A Beginner’s Guide to Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Pivot | Definition Minute | Behavioral Economics in Marketing Podcast
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