The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Intention-Action Gap on Habit Change
Champion the IKEA Effect to Elevate Team Engagement
Avoiding Office Herd Behavior with Behavioral Economics
Social Axiom Theory on Growth Mindset Across Cultures
Social Axiom Theory | Definition Minute
Building Growth Mindset with Inoculation Theory
Game Theory | Definition Minute
Facilitating Growth Mindset
Growth Mindset vs Fixed Mindset
Anchoring Effect | Definition Minute
Tips for Overcoming the Principal-Agent Problem
Moral Hazard | Definition Minute
Leading Through Flow Theory
Asymmetric Information | Definition Minute
Diamond-Water Paradox | Definition Minute
Consciously Creating Cultural Capital
Special Announcement: Hub and Spoken Travel Show Now Live
Intro to Behavioral Economics in Marketing Leadership | Season 3
Trailer | Behavioral Economics in Marketing Podcast | Season 3
Framing Effect on Delegation
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