The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Mindset | Definition Minute | Behavioral Economics in Marketing Podcast
Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Growth mindset | Definition Minute | Behavioral Economics in Marketing Podcast
Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast
Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast
Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Supply | Definition Minute | Behavioral Economics in Marketing Podcast
Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast
Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast
Demand | Defintion Minute | Behavioral Economics in Marketing Podcast
Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast
Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast
Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast
Clustering | Definition Minute | Behavioral Economics in Marketing Podcast
Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast
Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast
Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast
Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast
Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast
Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast
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