The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast
Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast
Intro to Season 6 | 30 Day Challenge | Behavioral Economics in Marketing Podcast
Special Announcement | Season 6 Teaser | Behavioral Economics in Marketing Podcast
Zero Sum Games and Insurance | Lessons From the Fire | Behavioral Economics in Marketing
Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing
IKEA Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Loss Aversion in the Wake of a Natural Disaster | Lessons From the Fire | Behavioral Economics in Marketing
Acquisition Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Achieving Optimal Outcomes with Backwards Induction | Lessons from the Fire | Behavioral Economics in Marketing Podcast
Hyperbolic Discounting | Definition Minute | Behavioral Economics in Marketing Podcast
Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing
Priming Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, Self-Actualization on Personal and Professional Development | Behavioral Economics in Marketing Podcast
REPLAY: Endowment Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Leveraging Social Belonging in Branding and Messaging | Maslow’s Hierarchy of Needs | Lessons From the Fire | Behavioral Economics in Marketing
Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, Categories of Needs | Lessons From the Fire | Behavioral Economics in Marketing
Availability Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
Maslow’s Hierarchy of Needs, an Introduction | Lessons From the Fire | Behavioral Economics in Marketing
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