The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
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Delegation, a Definition
Availability Heuristic in Developing an Elevator Pitch
Alleviating Conflict Before it Starts
Managing Conflict in the Workplace
Mastering the Art of Managing Conflict
Motivating Your Team Through Acquisition Theory
Leveraging Pent-up Demand for Business Growth
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Increasing Human Capital for Business Growth
7 Most Commonly Effective Leadership Styles
Top 6 Leadership Theories, a Quick Peek
Intro to Behavioral Economics in Marketing Leadership
Trailer | Season 2 | Behavioral Economics in Marketing
Behavioral Economics in Marketing Trailer
Rebalancing Risk Versus Reward
Build Customer Engagement with IKEA Effect
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