The Behavioral Economics in Marketing’s Podcast
Business:Marketing
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
REPLAY: Framing Effect on Delegation | Behavioral Economics in Marketing
REPLAY: Delegation Common Pitfalls and Hang-ups | Behavioral Economics in Marketing
REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Marshall Fire Boulder Colorado Announcement
Dual Process Theory on Customer Journey Optimization
How to Build a Customer Journey Map
Replay: Optimizing Customer Experience (CX) with Priming Effect
6 Stages of the Customer Journey
Customer Journeys, a Definition
Priming Effect on Market Research
Anchoring Effect | Definition Minute
Leveraging Endowment Effect on Cart Abandonment
Sample Selection Bias | Definition Minute
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Cognitive Dissonance | Definition Minute
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