Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes you through five different types of stories you can tell about any gem and gives you three actionable tips to help make your business more successful. Cheryl Kremkow helps companies create their own distinctive gem stories and is a consultant for Plumb Club Member Carl K. Gumpert, who creates diamond and gemstone jewelry and custom engagement rings. She is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed.
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
Lighting is Essential to a Successful Jewelry Store
Programed For Success - Making Vendor Programs Work for You
Top 5 Ways to Get More ROI From Your Internet Marketing
What Do They Want? The Evolving Consumer
Russian Sanctions Update - August 2022
Store Design - Your Crucial First Impression
Silver Streak - Why Sales of Silver Jewelry are Growing
Your Brand as Archetype
Personalization & Customization of Engagement Rings
Is Doing Good - Good For Business?
Outsource Your Ecommerce
Lab Grown Diamonds: What a Retailer Needs to Know
Jewelry as Activism
Sustainability and The Consumer
State of The Lab-Grown Diamond Market
Six Ways to Invest for Online Success
Navigating E-Commerce - 3 Critical Areas that Make or Break Your Business
Color Rush
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