Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes you through five different types of stories you can tell about any gem and gives you three actionable tips to help make your business more successful. Cheryl Kremkow helps companies create their own distinctive gem stories and is a consultant for Plumb Club Member Carl K. Gumpert, who creates diamond and gemstone jewelry and custom engagement rings. She is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed.
Innovative Tools to Grow Your Jewelry Retail Business
Don‘t Leave Potential Sales On The Table
The Basics For Success With Pearls
Wayfair Has Complicated State And Local Tax Collection. What Do Jewelers Need To Know?
Diamond Jewelry Trends
Shortening The Bridge in Supply Chain
The Importance of Images
Retailing in Today’s World
Do You Know What Goes Into Your Product Wholesale Price?
Jewelry Security and Maintenance for Investment Jewelry
The Innovation Report
Jewelry Technology - Benefiting from the Tools of the Trade
Strategies to Brand as an Independent Jeweler
Contemporary Metals in Today's Jewelry Stores
Lab Grown Diamonds - Meeting Consumer Desire
Digital First
A Changing Industry - What Can You Do To Adapt
Automating Jewelry
Capitalizing on Branded Content to Drive Engagement
Creating Power Partnerships Between Retailers and Manufacturers
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