The Passle Podcast - CMO Series
Business:Marketing
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.
Someone able to offer guidance for others looking to take a more direct route to a role within the profession is Andrea Burke, Director of Client Development at Am Law 50 global law firm, WilmerHale.
Ed Lovatt welcomes Andrea to the CMO Series to discuss her career journey and top tips for professionals looking to advance in the industry.
Andrea and Ed explore:
Episode 96 - Mariana Loose of Alston and Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm
Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD
Episode 94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, culture and leadership: Raising the next generation of marketing leaders
Episode 93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Episode 91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody
Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer
Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing
Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing
Episode 87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career
CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing
Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer
CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network
Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand
CMO Series REPRESENTS - Embracing Equity: Carving a path in professional services marketing
Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
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