This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Big Noises: Jacob Donnelly on why publishers can’t resist the pursuit of scale
Big Noises: Barry Adams on why AI will not kill SEO
Big Noises: Amy Kean on why media needs more weirdos
Big Noises: Neil Thackray on why content is not king
PPA Festival Special: How publishers are future-proofing audience relationships
Practical AI Podcast Special: Lessons from local media
Semafor Media Reporter Max Tani on joining a global media start-up
TIME Editor in Chief & CEO Edward Felsenthal on the secret to lasting 100 years
Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher
The Ankler CEO Janice Min on turning a newsletter into a media business
Financial Times’ Head of Newsletters Sarah Ebner on the varied role of newsletters
Word in Black COO Andrew Ramsammy on the opportunities of news collaboratives
Good Housekeeping Editor in Chief Gaby Huddart on using their centenary to be future-facing
Dexerto CEO Josh Nino on standing out in the crowded market of gaming publishers
Association of Online Publishers CEO Richard Reeves on how publishers are addressing diversity and inclusion
Special: Highlights from Media Moments 2022
Collectives and activists drive a year of change around climate reporting: Media Moments 2022
Publishers power through as hype around emerging tech comes crashing down: Media Moments 2022
Beyond the Twitter chaos, platforms and publishers re-evaluate their relationship: Media Moments 2022
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