Marketing Technology Podcast by Marketing Guys
Business:Marketing
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 4:
Many B2B marketers that use marketing automation focus on getting out leads to sales: the more SQLs, the better. In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales. Scott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of three books: Sales Success Stories, B2B Sales Mentors, and Finding Sales Success on LinkedIn. He's also a quota-carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he hosts the Sales Success Summit each October.
We discuss the following topics
Scott also mentions the webinar with 5 creative prospecting examples. That webinar can be downloaded here:
https://www.brighttalk.com/webcast/14877/441293/5-creative-prospecting-examples-that-worked-in-the-real-world
LinkedIn Scott: https://www.linkedin.com/in/scottingram/
Website Sales Success Stories: https://top1.fm/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
E46: Een toekomstvast marketingteam bouwen - Interview Hans Molenaar, Directeur Beeckestijn Business School
E45: Sales enablement in your martech stack - Interview Jake Braly, VP Marketing @ Highspot
E44: How marketing can prove its value - Interview Thomas Plocher, CMO at Marketri
E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys
E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys
E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River
E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver
E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)
E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys
E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz
E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS
E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend
E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT
E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS
E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys
E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics
E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue
E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation
E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation
E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano
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