Marketing Technology Podcast by Marketing Guys
Business:Marketing
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 4:
Many B2B marketers that use marketing automation focus on getting out leads to sales: the more SQLs, the better. In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales. Scott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of three books: Sales Success Stories, B2B Sales Mentors, and Finding Sales Success on LinkedIn. He's also a quota-carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he hosts the Sales Success Summit each October.
We discuss the following topics
Scott also mentions the webinar with 5 creative prospecting examples. That webinar can be downloaded here:
https://www.brighttalk.com/webcast/14877/441293/5-creative-prospecting-examples-that-worked-in-the-real-world
LinkedIn Scott: https://www.linkedin.com/in/scottingram/
Website Sales Success Stories: https://top1.fm/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir
A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft
How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2
How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical
How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen
Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk
How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics
How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard
How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert
Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo
How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave
How to: advertise on podcasts - Mike Kadin, CEO of RedCircle
Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience
Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications
Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai
Digital marketing in the insurance industry, and why it’s different - Ifty Kerzner, President of Kissterra
How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost
How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic
Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io
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