Marketing Technology Podcast by Marketing Guys
Business:Marketing
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 4:
Many B2B marketers that use marketing automation focus on getting out leads to sales: the more SQLs, the better. In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales. Scott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of three books: Sales Success Stories, B2B Sales Mentors, and Finding Sales Success on LinkedIn. He's also a quota-carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he hosts the Sales Success Summit each October.
We discuss the following topics
Scott also mentions the webinar with 5 creative prospecting examples. That webinar can be downloaded here:
https://www.brighttalk.com/webcast/14877/441293/5-creative-prospecting-examples-that-worked-in-the-real-world
LinkedIn Scott: https://www.linkedin.com/in/scottingram/
Website Sales Success Stories: https://top1.fm/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital
How to outrank the big players clustering keywords - Skyler Reeves , CEO and founder Ardent Growth
How to create a content marketing machine - James Scherer, VP of Growth at Codeless
The future of software for product marketers - Derek Osgood, CEO of Ignition
Top 3 mistakes made when hiring a website vendor - Sean Rosensteel, Founder of Savvy Pro Web
The ideal marketing technology stack for restaurants - ”Rev” Ciancio, Head of Revenue Marketing at Branded Strategic Consulting
How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow
How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software
Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe
Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT
5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys
How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely
How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders
Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject
How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche
Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.
Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai
What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr
How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!
The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight
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