The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 78: How to Choose the Perfect Lead Magnet to Attract Customers
MONDAY MOTIVATION : CONFERENCES
EP. 77: How to Make Friends as a Founder
MONDAY MOTIVATION: DO SOMETHING ALONE
Ep. 76: Data-driven Digital Networks With R ”Ray” Wang
MONDAY MOTIVATION: GET STILL
MONDAY MOTIVATION: WELCOME!
Ep. 75: Kid’s Work Day
Ep. 74: Hierarchy of Needs
Ep. 73: Brand Pillars And Why They Are Important
Ep. 72: How Do You Want To Show Up?
Ep. 71: Simplify to Amplify
Ep. 70: The Mechanics Of An Effective Quarterly Planning Session
Ep. 69: Funnel Leaks and How to Fix Them
Ep. 68: The Perfect Marketing Scorecard
Ep. 67: Productivity Tips to Steal from Google with Magdalena Pire Schmidt
Ep. 66: The Biggest Mistakes Founders Make When Running Ads
Ep. 65: The Future of Marketing with Sara Wilson
Ep. 64: Lessons from Managing a $1.2M Ad Budget
Ep. 63: Kemy Joseph - Transformation Is Possible
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