The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
MONDAY MOTIVATION: DREAM BIGGER
Ep. 87: Lazy Mid-Year Review and Planning
MONDAY MOTIVATION: BORDEM
Ep. 86: How to Lead through an IPO with Dale Saxman
MONDAY MOTIVATION: WHAT SHAPES YOUR THOUGHTS
MONDAY MOTIVATION: FIND MENTORS
Ep. 85: How to Align your Team and Crush Revenue Goals
MONDAY MOTIVATION: YOUR ANXIETY IS LYING TO YOU
Ep. 84: Why Goal Setting is Important for Sales and Marketing
MONDAY MOTIVATION: FINDING TIME VS MAKING TIME
EP 83: A Guide for an Effective Quarterly Planning Session
MONDAY MOTIVATION: SET BOUNDARIES WITH TECHNOLOGY
Ep. 82: 3 Ways to Actually Find your Potential Customers
MONDAY MOTIVATION: KEEP FREAKING GOING
Ep. 81: Entrepreneurship and Mindset, with Linda Andrews
MONDAY MOTIVATION: LOVE IS A VERB
Ep. 80: Launching on KickStarter with Founder, Olga Sinnreich
MONDAY MOTIVATION: DON’T FORGET TO MEDITATE
Ep. 79: Here is Why You Have a High Churn Rate and What to do About It
MONDAY MOTIVATION: YOU ARE ALWAYS GETTING BETTER
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