The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
MONDAY MOTIVATION: THE LIFE YOU WANT TO LIVE
Ep. 107: 2023 Lazy Yearly Planning & Goal Setting
MONDAY MOTIVATION: BRAIN DUMP
Ep. 106: SEO for Startups with Meg of Clapping Dog Media
MONDAY MOTIVATION: THE BIG PICTURE
Ep. 105: How to Create a Lead Magnet
MONDAY MOTIVATION: YOU CAN’T DO IT ALL
Ep. 104: The Biggest Lie Female Founders are Sold
MONDAY MOTIVATION: EAT, SLEEP, EXERCISE.
Ep. 103: OPA, How Partnership Helps You Grow
MONDAY MOTIVATION: THANKSGIVING GRATITUDE PRACTICE
Ep. 102: The Truth about SEO for Startups
MONDAY MOTIVATION: CATCH UP WITH FRIENDS
Ep. 101: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: ANNOYING LITTLE TASKS
Ep. 100: Lead Generation Basics
MONDAY MOTIVATION: DON’T LET FEAR HOLD YOU BACK (it’s supposed to be scary)
Ep. 99: 5 Traits of a Great Startup Leader You Can Adopt Today
MONDAY MOTIVATION: Are you doing your best work?
Ep. 98: The Biggest Mistakes Founders Make when Building a Marketing Team and How to Avoid Them
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