The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 62: Deliver a Consistent Brand Experience in 2022
Ep. 61: Doubt is part of the journey
Ep. 60: The Importance of Differentiation
Ep. 59: 3 Ways In Which You Can Get Free Help In Your Business
Ep. 58: Goal Setting
Ep. 57: How To Focus On What Matters
Ep. 56: Yearly Goals Planning
10 Best Podcasts for Female Entrepreneurs
Ep. 54: Overcoming failure
Ep. 53: 5 Business Metrics Every Creative Entrepreneur Should Track
Ep. 52: Practice gratitude, a special gift for you, and looking for signs of life
Ep 51. The Language of Investors
Ep. 50: Sell Yourself and Your Vision
Ep. 49: How women can win in business
Ep. 47: Being Thrown Off by Change
Ep. 46: Set your Boundaries with Christine Seibold
Ep. 45: Quarterly Planning
Ep. 44: Overcoming Anxiety
Ep. 43: Pre-launch Series Product Market Fit
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