The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 117: The Easiest Way to Manage your Marketing System in 3 Steps
MONDAY MOTIVATION: CHECK IN ON YOUR GOALS
Ep. 116: Running Ads? Here is Your Strategy for 7-Figure Success
MONDAY MOTIVATION: TAKE TIME
Ep. 115: The 3 Questions to Ask Yourself Before Running Social Ads for your Business
MONDAY MOTIVATION: LIFE IS FAST AND SLOW
Ep. 114: INTERVIEW: Looking to Start a Marketing Agency?
MONDAY MOTIVATION: WHAT WE BELIEVE ABOUT OURSELVES
Ep. 113: Have a leaky funnel? Here is how to fix it
MONDAY MOTIVATION: KEEP IMAGINING YOUR WILDEST DREAMS
EP. 112: Going From 6 to 7 Figures in Your Business
MONDAY MOTIVATION: NOTHING GOES WRONG
Ep. 111: How to Create your Marketing Budget for the Year
MONDAY MOTIVATION: PUT YOURSELF OUT THERE
Ep. 110: Is my Marketing Working? Measuring ROI
MONDAY MOTIVATION: WHAT ARE YOU WAITING FOR?
Ep. 109: Crystalizing your Vivid Vision
MONDAY MOTIVATION: FIGHT THE NAGGING VOICE
Ep. 108: 7 Things to QUIT doing for Marketing in 2023
MONDAY MOTIVATION: THIS IS THE PROBLEM
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