The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
MONDAY MOTIVATION: DON’T STOP
EP. 97: How to Hire Great People (I don’t work with you until I’ve worked with you)
MONDAY MOTIVATION: GETTING THROWN OFF
Ep. 96: The Easiest Way to Create your Ideal Client Avatar
MONDAY MOTIVATION: BIG MAGIC
Ep. 95: 10 Ways to Stand Out in a Crowded Market Place
MONDAY MOTIVATION: CHOOSE JOY
Ep. 94: 15 Sneaky Tools to Help you Spy on your Competitors
MONDAY MOTIVATION: SURROUND YOURSELF
Ep 93: Why a Go-to-Market Strategy is Important for your Startup
MONDAY MOTIVATION: MEASURE WHAT MATTERS
Ep. 92: How to Grow your Business with Metrics & FREE Scorecard Template
MONDAY MOTIVATION: CARING FOR YOURSELF
Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow
MONDAY MOTIVATION: ALWAYS GETTING BETTER
Ep. 90: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: FUTURE SELF
Ep. 89: How to Deliver a Consistent Brand Experience
MONDAY MOTIVATION: MONEY MINDSET
Ep. 88: 3 Ways to Become more Data-Driven
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