The Tim Atkin Cork Talk Podcast
Arts:Food
Sean Willard engineers menus and wine lists for a living. It’s a fascinating job that involves economics, science, art, psychology – and plenty of number crunching. Our enjoyable chat covered everything from font sizes to daily specials, how the pandemic changed the on-trade for ever, techniques for steering customers away from default choices, the concept of truth on menus and what annoys him most about eating out in restaurants.
To read more about Sean have a look at the Menu Engineers website.
Don’t forget, Cork Talk is now available on Spotify. You can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.
Cork Talk with Andrew Caillard MW
Cork Talk with Natalie Oliveros
Cork Talk with Jancis Robinson
Cork Talk with Katharina Prüm
Cork Talk with François Lurton
CorkTalk with Piero Incisa della Rocchetta
Cork Talk with Piero Mastroberardino
Cork Talk with Tony Laithwaite
Cork Talk with Dominik Huber
Cork Talk with Sara Danese
Cork Talk with Robert Joseph
Cork Talk with Niki Segnit
Cork Talk with Anthony Hamilton Russell
Cork Talk with Jesús Barquín
Cork Talk with Adrian Bridge
Cork Talk with Professor Alex Maltman
Cork Talk with Brian Moore
Cork Talk with Fernando Maíllo
Cork Talk with Grant Ashton
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