The Tim Atkin Cork Talk Podcast
Arts:Food
Sean Willard engineers menus and wine lists for a living. It’s a fascinating job that involves economics, science, art, psychology – and plenty of number crunching. Our enjoyable chat covered everything from font sizes to daily specials, how the pandemic changed the on-trade for ever, techniques for steering customers away from default choices, the concept of truth on menus and what annoys him most about eating out in restaurants.
To read more about Sean have a look at the Menu Engineers website.
Don’t forget, Cork Talk is now available on Spotify. You can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.
Cork Talk with Ricardo Baettig
Cork Talk with Germán di Cesare
Cork Talk with Sue Hodder
Cork Talk with Jean-Claude Mas
Cork Talk with Sandra Bravo
Cork Talk with Edy Del Popolo
Cork Talk with Corlea Fourie
Cork Talk with Jane Eyre
Cork Talk with Paul Hobbs
Cork Talk with Caroline Frey
Cork Talk with Jesús Madrazo
Cork Talk with Rodrigo Soto
Cork Talk with Chester Osborn
Cork Talk with Elías López Montero
Cork Talk with Michel Friou
Cork Talk with Dorli Muhr
Cork Talk with Sergio Verrillo
Cork Talk with Tom Puyaubert
Cork Talk with Abrie Beeslar
Cork Talk with Ricard Rofes
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