This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
What Would your Customers Actually Say? Mustering Courage to Observe the Truth
Join the Convenience Revolution - How to be Easier to do Business With
PODCAST - Was Your Mother Right? Classic Wisdom at the Heart of Customer Success
PODCAST - How to Spark EI and CX - Igniting Empathy and Emotional Skill
PODCAST: Make Customer Breakdowns into Breakthroughs - How to Embrace Service Shortcomings
PODCAST: Choose your Attitude, It’s Showtime - How to Actually Care for Every Customer
PODCAST: How to Actually Show Gratitude - The Lost Art of Appreciation
PODCAST: Why Send Customers Away - The Art of Building Trust and Loyalty
PODCAST: How to Crush Signature Moments - The Art of Subtly Delighting Customers
PODCAST: How to Design Wow - An Approach to Satisfy and Delight
PODCAST: Playing to Win: How to Think & Act Like Zappos
PODCAST: Being the Ritz Carlton of Your Industry: How to Deliver Delight
PODCAST: Are You Catching the Big Fish? Colorful Ways to Delight Every Customer
PODCAST: One of the Most Asked Questions: How Customer Experience Leaders Really Win
PODCAST: Behavior vs. Score - How to Track What Actually Matters
PODCAST: There’s More to Service - 5 Ways to Help and Care
PODCAST: Customer Psychology - How to Enhance Experiences and Boost Sales
PODCAST: Do You Want People to Repurchase? Become a Confidence Building Business
PODCAST: Ten Ways to Keep Employees - Fundamentals for Robust Engagement
PODCAST: Know Your Customers - How to Seize Opportunities and Engage Loyalty
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money