This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips
How to Finish the Year Refreshed & Engaged - Reflecting and Revitalizing
Navigating the Holiday Rush with a Relationship-First Approach
Customer Experience Excellence Hinges on Knowing Your Competencies
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
Thankful Leadership - Why & How to Develop a Grateful Culture
Integrating AI & Human Service Across the Customer Journey - How to Win Repeat Business
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders
Porter’s Five Forces and the Power of Customer Loyalty
How to Wow - Simple Acts That Make A Difference
Emotional Economics: Crafting Deeper Connections with Those You Serve
A Guide to Memorable Customer Experiences: Forget Heroism - Focus on Thoughtful Collaboration
When It Comes To Customers, No Bad News Can Be Terrible News
Your Customer Is Satisfied - Are They a Coupon Away from Leaving?
Emotional & Cultural Value: Lessons from Inca Cola & Starbucks
Keeping Brand Promises - Delivering Experiences that Drive Referrals
The Art of ”Otherness”: How Authentic Leadership Wins the Customer & Employee Vote
Excellence in Operations: The Not-So-Secret Recipe for Repeat Business & Referrals
Unleashing the Power of Customer-Centric Innovation
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