This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
What is VUCA & How do YOU Thrive in Volatile Times?
Employees Aren’t Happy - Here are 5 Ways to Reverse the Trend
The ”Art” of pARTnership - How to Amplify Your Success
How to Be an Iconic Service Brand -Four Things You Must Master
How to Profit from Employee and Customer Love - Staying on the Path Less Traveled
Six Essentials to Actually Achieve Lasting Success
How to Craft a Legacy - Taking Your Impact to the Next Level
How to Create WOW - Five Ingredients for Customer Delight
How to Actually Shock Customers - Give Them Authentic Attention
Pause, Reflect and Learn – How Looking Back Actually Helps You Surge Forward
How to Deliver Customer Experience Excellence in 2023 - Invest in Artificial Intelligence
Being Present Means More than Presents - How to Absolutely Delight in Holiday Moments
Bitter to Loyal: How to Move Customers from Detractors Into Advocates
You Need to Deliver Extraordinary Customer Experiences - Now More Than Ever
Appreciating Customers Every Day - The Importance of Authentic Thanks
Have You Emerged Stronger Through Adversity? Four Evidence-based Lessons for Growth
Bring on the Service Professionals? It’s Time to Supplement Mainstream Self-Service
Don’t Just Solve Problems! How to Actually Reconcile Relationships With Compassion
Are You Winning Tomorrow? How to Really Create Lasting Customer Success
Being a Fred (or Davide) - Leveraging Passion to Actually Ensure Customer Loyalty
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