Digital Marketing That Puts People First
Business:Marketing
The end of the year is upon us, and soon it’ll be 2023. As the year wraps up, it’s a good time to reflect on what 2022 has been for you and your business and what next year could look like. Christmas is around the corner, and there is no better time to go through the 12 days of Christmas for digital marketing.
TheOnlineCo team has put together 12 easier steps you can do in December to help you start 2023 off with a bang. These steps will help you analyse this last year and plan out a strategy for 2023
Take some time to reflect on your achievements over the past year. What went well? What didn’t go as planned? What lessons did you learn? This information will be helpful as you begin to plan your goals for the following year.
Once you have your goals in place, it’s time to create a plan of action to achieve them. This plan should include specific tactics and strategies that you will use.
We hope these tips help you create a successful marketing strategy for 2023!
As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and TheOnlineCo team, Rich Brown, Heidi Jones and Kelista Puddle. We want to ensure you feel confident in your digital marketing and that you see results.
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Key Moments:02:14 – 1st day of Christmas – Take a moment to dream about what you want your business to look like in 2023
03:05 – 2nd day of Christmas – Get your website loading faster
04:08 – 3rd day of Christmas – Looking at what worked in PPC this year and what next year might look like.
04:55 – 4th day of Christmas – Test your customer’s online experience
06:20 – 5th day of Christmas – Automate your CRM
07:42 – 6th day of Christmas – GA4
08:54 – 7th day of Christmas – Video In digital marketing
10:23 – 8th day of Christmas – Optimise your LinkedIn profile
13:26 – 9th day of Christmas – Understanding your customer
14:37 – 10th day of Christmas – Google updates
17:27 – 11th day of Christmas – How to stand out to your customers
19:32 – 12th day of Christmas – Enjoy the holidays
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Learn More:Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21
Leverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20
Bite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19
Ending Slavery in Australia: How Sally Irwin’s Cafe & Social Enterprise, The Freedom Hub, is Restoring Survivors – Ep 18
When a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17
‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16
“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15
Future-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14
Scaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13
“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11
Special Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12
“It Instantly Transformed the Industry” - The Western Sydney Tech Co That Disrupted Trucking in Australia - Ep 10
“My Business Tripled Overnight” - How a Young Mum’s Hobby Became a National Brand - Ep 9
Playing the Numbers Game - How Entrepreneur Steve Waters is Changing the Face of Property Investment - Ep 8
Helping Entrepreneurs to Soar: Roger Vertannes - From London, to Riyadh, to Sydney – Ep 7
“It’s All About How the Customer Feels” - Josh Nicholls - from Solo Sparky, to National CEO - Ep 6
The Story of a Famous Aussie Snack: Karen Lebsanft, Kurrajong Kitchen - Ep 5
“It’s So Much Like Marriage!” The Highs & Lows of Business Partnership: Kirsty Farrugia - Ep 4
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