The Fundraising Talent Podcast
Business:Non-Profit
I spent most of my career believing that the myriad of arms-length tactics that consume most fundraising plans (GivingTuesday, direct response, special events, etc. ) were the problem. Then I encountered a simple insight. One of the earliest scholars in the fundraising community, Paul Schervish, explained that it was important to distinguish between those efforts that lead people to become givers in the first place and those that lead some donors to make larger than average gifts or to increase their giving. The inability to make sense of such a distinction was the problem I didn’t see early in my career. Following Schervish’s logic, we encourage our clients to make sense of those efforts that most effectively yield their initial gifts and those that ensure the subsequent gift.
What was especially encouraging about today’s podcast conversation was learning that Julia is encouraging her clients to make a very similar distinction. Julia encourages her clients to make sense of the difference between what is an outcome of marketing versus what should be expected of fundraising. Julia explains that marketing strategies can be counted on to get people’s attention and generate the initial gift, while we should rely on fundraising strategies to ensure the cultivation of meaningful relationships and the subsequent gifts that accompany them. For those who haven’t made this distinction, Julia wants them to ask themselves why they would communicate with individuals they don’t know the same way they would those with whom they have a relationship. She also warns that appealing to everyone the same way is effectively not appealing to anyone.
As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast. If you’d like to learn more about hosting the Responsive Fundraising roadshow in your local community, email me. And, if you’d like to download Responsive’s latest edition of Carefully & Critically, just click here.
#166 | Student Project, Part 2 | What does non-profit leadership look like for women around the globe?
#165 | Student Project, Part 1 | What does non-profit leadership look like for women around the globe?
#164 | Should beneficiaries have more say in how their stories are told in our fundraising efforts?
#163 | Does fundraising really want to get back to business as usual?
#162 | How do fundraising professionals make the best of difficult times?
#161 | Should someone's past prohibit them from participating in philanthropy?
#160 | How does a nonprofit organization decide which charitable gifts it will receive versus those it will reject?
#159 | What impact will the recent pandemic have on fundraising practices a year from now?
#158 | What important lessons have fundraising professionals learned during the pandemic?
#157 | How are HBCU schools ensuring that they recieve their fair share of the philanthropic pie?
#156 | How has Covid-19 affected fundraising for international organizations? Part 6: AFP Toronto Collaboration
#155 | What advice are we getting tired of hearing from fundraising consultants? Guest: David Baker @ Giving Design
#154 | Will Covid-19 remedy some of the bad fundraising habits that we have been ignoring?
#153 | Will hostility towards our donors really help our fundraising efforts?
#152 | How has Covid-19 affected fundraising for environmental organizations? Part 5: AFP Toronto Collaboration
#151 | Will Covid-19 require that nonprofits reinvent themselves, their boards, and their fundraising efforts?
#150 | How has Covid-19 affected fundraising for educational organizations? Part 4: AFP Toronto Collaboration
#149 | How has Covid-19 affected fundraising for arts organizations? Part 3: AFP Toronto Collaboration
#148 | How has Covid-19 affected fundraising for healthcare organizations? Part 2: AFP Toronto Collaboration
#147 | What can fundraising professionals expect of technology in a post-Covid-19 world?
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