Executing Account Based Marketing- Russ Gould-The Revenue Hustle #5
Russ Gould explains that Account Based Marketing (ABM) isn’t just for marketing. Russ breaks down how to create and execute ABM across marketing & sales.
Russ has over 15 years experience as a B2B marketer including roles as Vice President and Senior Director of Product Marketing, Demand Generation, Strategic Planning, and more.
Our Guest: Russ Gould
Russ on LinkedIn: https://www.linkedin.com/in/rjgould/
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