Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 400: Deeper Roots For Resilience and Carbon Sequestration with Michael Ott of Cquesta
FoA 399: The Changing Farm Economy with David Widmar of Agricultural Economic Insights
FoA 398: The Evolution of Precision Agriculture with Cory Willness and Derek Massey of Croptimistic Technology
FoA 397: Can These Greenhouse Robots Grow The Best Strawberries in the World?
FoA 396: Mycorrhizal Fungi with Dr. Toby Kiers
[History of Agriculture] The Great Beef Bonanza and the Fall of the Cattle Kingdom
FoA 395: Where is Agriculture Headed? Insights From Six Different Ag Podcasts
FoA 394: Farm Equipment Innovations and Investments With Marc Kermisch of CNH Industrial
FoA 393: The Farm Bill With Bart Fischer, Ph.D.
FoA 392: Ag Labor and Entrepreneurship Through Acquisition With Edward Silva of másLabor
[History of Agriculture] Cyrus McCormick And The Birth Of Mechanical Harvesting
FoA 391: The Path To Superhuman Farming with Curtis Garner and Brent Shedd of Verdant Robotics
FoA 390: Bridging Data Gaps with Carlos Hirsch of Eiwa
FoA 389: Modern Tree Crop Farming With Sawyer Clark of Gold Leaf Farming
FoA 388: Agtech Reflections and Projections with David Friedberg and Louisa Burwood-Taylor
FoA 387: Integrating Farm and Food to Make the World a Tastier Place
FoA 386: Challenging Assumptions About Regenerative Agriculture With John Kempf
FoA 385: The Private Equity Playbook with Kevin Schwartz of Paine Schwartz Partners
FoA 384: Infinite Banking and Farming Without the Bank With Mary Jo Irmen
FoA 383: Artificial Intelligence That Adds Real Value to Farmers with Craig Ganssle
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money