In this episode, host Nalin talks to Joe Slack about marketing for Relics of Rajavihara, that raised CA$ 63,360 on Kickstarter.
We discuss:
- [1:29] Where the inspiration to create Relics of Rajavihara came from.
- [6:37] Using niche specific Facebook Groups engagement to create organic relationships and create a following for the game as a pre-launch marketing strategy.
- [12:03] The strategy and approach to converte these organic conversations into email subscribers.
- [20:56] The importance of implementating this marketing steps to create an engaged following of people.
- [23:18] How to decide when is time to launch: data and instinct.
- [25:44] Preparing ahead of time the strategy for the live campaign marketing: ads, outreach, reviews, and stretch goals.
- [33:48] The strategy to look for and approach reviewers.
- [37:22] The importance of having a timeline and due dates, accounting for enough time to plan for marketing, but that are also flexible enough dates.
- [43:20] The upcoming projects of Crazy Like A Box.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Joe to new board game creators:“In terms of one piece of advice, I would say make sure you have enough of a following for your game that you feel confident that it will get funded within the first day or two. If you're not feeling confident about this, continue to build your following, even if this means delaying your launch date.”
Kickstarter campaign: https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara
Website: https://www.crazylikeabox.com/
Facebook: https://www.facebook.com/CrazyLikeaBox/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 034 Mantis Falls with Julianne Bierwirth & Adrian Kerrihard
BGMP 033 Roll Camera! The Filmmaking Game with Malachi Ray Rempen
BGMP 032 Token Sesame with Dan Blacklock
BGMP 031 Marketing Yourself As A Game Designer with Emma Larkins
BGMP 030 Postcard Games with Travis Drake
BGMP 029 Buy the Vote! with Coozies Games
BGMP 028 Indipro with Will Carson
BGMP 027 Token Terrors with John de Campos
BGMP 026 Networking In The Industry As A Publisher with Rachael Blaske
BGMP 025 Emerald Flame with Rita Orlov
BGMP 024 TACO with Ammon Anderson
BGMP 023 With A Smile & A Gun with Jonathan Vallerand (JV)
BGMP 022 Weird Giraffe Games with Carla Kopp
BGMP 021 Houston, We Have A Dolphin with Ando Wilde
BGMP 019 Poopocalypse with Jonny Vance
BGMP 018 Mesa Game Lab with David Diaz (Expert Interview)
BGMP 017 Animo: Cross Trainers with Josh Patton
BGMP 016 How Game Are You? Couples Intimacy Edition with Bradley Field
BGMP 015 Overtime with Pavle Ilijasevic
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles