Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
031 Should You Give Your Guest the Questions in Advance?
030 What To Do When Your Episode is Crap
029 Why I Talk to One Podcast Listener
028 Five Mistakes Podcasters Make Before Hitting Record
027 Get More Personal in Your Podcast
026 Death by Numbers
025 How to Handle Sponsorships Successfully
024 - 5 Ways to Generate Podcast Topic Ideas
023 Does Your Professional Intro Turn Off Listeners?
022 Stop Answering Your Own Questions
021 Stop Making Your Listener Feel Dumb
020 Shit In is Shit Out
019 Tell us About Yourself is NOT a Question
018 Using the Power of Silence in Podcasts
017 Lower Your Podcast Voice (How to)
016 A Workout for Your Podcasting Voice
015 Extro Your Guest Like a Pro
014 Mastering Open Ended Questions
013 What You Should (& Shouldn't) Edit Out of Your Podcast
012 Kill the Encouragement
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