Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
190 Should You Start A Podcast for Your Personal Brand
189 The 3 Parts of a Powerful Podcast Call to Action
188 Shut Up and Listen - Podcaster Interview Best Practices
187 The 1 Thing 90% of Podcasters Don't Do That Hurts Their Podcast Authority
186 Email Marketing Strategies to Boost Your Podcast ROI
185 Why Your Podcast Guest Intros Suck (Steal this Pro Guest Intro Format)
184 5 Reasons to Podcast for Your Business (Pick One)
183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)
182 The 7 Mindset Traps that Kill Podcasts (and How to Avoid Them)
181 The 6 Steps that Lead to Profitable Podcasting for Your Business
180 Unbiased Review of Focusrite Vocaster Two: Do Podcasters Need It?
179 Stuck in a Podcast Rut? Here's How One Client Got Out
178 How to Prepare Your Podcast Guest to get the Best Possible Interview
177 The Most Important Question to Ask About Your Podcast Goals
176 How Podcasters can Use (Not Abuse) AI without Compromising their Brand’s Authenticity
This Podcast Episode is 100% AI-Generated. Does it Suck?
175 Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time
174 3 Ways Your Podcast Tagline Could be Working Harder for Your Podcast
173 How to Make Money from Podcasting
172 5 Sure Signs Your Business and Podcast Are Dangerously NOT Aligned
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