Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
151 How to Manage Your Podcast Music Like a Pro
150 The 5 Key Pieces of a Powerful Podcast Description
149 The Simple Technique that Will 10x the Authority of Your Podcaster Voice
148 Want to Nail Your Podcast Guest Intro Every Time? Do This!
147 How to Make Your Podcast Better in the New Year
146 The Top 5 Ways to Pack Your Podcast with Great Content
145 The 5 Best Tech Tips for a Better Podcast
144 The Top 5 Ways to Improve Podcast Performance
143 My Top 5 Podcast Marketing Tips to Grow Your Audience
142 Do You Need a Podcast Editor (and How to Find a Good One)?
141 What the Heck is a 'Podcast Producer' (and Do I Need One)?
140 What's a Podcast Coach (and Why Should You Hire One)?
139 Top 3 Mistakes to Avoid with Podcast Episode Titles
138 The Number 1 Sign Your Podcast is Too Self-Serving
137 How Going Local Can Increase Your Podcast Impact
136 Video or Podcast? Which is the Most Effective Form of Marketing?
135 Preparing is Caring (and Builds Authority) When it Comes to Podcasts
134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger?
133 What's the Best Way to Start Strong Every Podcast Episode?
132 Is Apple Podcast Subscriptions a Good Idea?
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