Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
051 Are You Focusing on the Wrong Podcast Stats?
050 How Greed Can Hurt Your Podcast
049 How Much Time Should You Budget for Podcasting?
048 How Perfectionism is a Problem for your Podcast
047 How to Use SFX to Make Your Podcast Better
046 Should You Ignore iTunes Podcast Analytics?
045 How to Set Killer Goals for Your Podcast
044 How to Create a 'Best Of' Podcast
043 Why You Need to Designate a Podcast Bus Driver
042 Getting the Most From Your Podcast Mic
041 Maximum Listener Engagement
040 How to Properly Introduce Your Podcast Guest
039 Get Out! How to End Your Podcast Right
038 How to Make Your Podcast Convert Better
037 Who Are You Talking To?
036 Embrace Your Pre-Podcast Rituals
035 What’s the Perfect Length for a Podcast?
034 How to Hook Listeners with an Effective Podcast Intro
033 Stop Podcasting Naked
032 The Art of the Tease for Podcasters
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips