Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
131 Why Your Podcast Growth Strategy Needs to be Custom
130 How Upspeak is Compromising your Podcast Authority
129 How to Get Way Better Audio from your Podcast Guest
128 It's Time Rebrand Your Podcast. How to Change Your Show Name
127 5 Key Changes to the Podcast World that You Need to Know
126 Rule #1: Make It Easy to Subscribe to Your Podcast
125 How to Avoid Sending the Worst Podcast Pitch Ever
124 Three Reasons Great Podcasters Want to Have a Pen Handy
123 Want Amazing Interview Skills? Take a Lesson from Larry King
122 What are Podcast Themes and Do You Really Need Them?
121 Why Every Podcaster Needs to Abandon Zoom for Interviews
120 Is it Worth Starting a Podcast for Your Business?
119 The Interview Technique Every Podcaster Needs to Know
118 Why You Should Have Powerful Podcast Show Notes
117 What Too Many New Podcasters Waste Their Energy On
116 What to do When Your Podcast Audience Wants More
115 How to Fix a Bad Podcast Recording
114 Is Your Podcast an Enormous Disappointment to Your Listeners?
113 How to Really Monetize Your Podcast Wisely
112 How to Make Money from Your Podcast
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
B2B Agility™ with Greg Kihlström
The Agile Brand™ with Greg Kihlstrom
CMO Confidential