Just One Tip from Your Podcast Performance Coach
Business:Marketing
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
Needs some support aligning your podcast to your business?
Visit https://PodcastPerformanceCoach.com
Book your FREE PODCAST COACHING and elevate your podcasting game.
https://calendly.com/timwohlberg
111 Should You be Bulk Producing Your Podcast?
110 How to Schedule a Better Podcast Performance
109 Do You Want a Better Podcast? Don't Wing It!
108 How to Use Storytelling Effectively in Your Podcast
107 Why You Need More Stories in Your Podcast
106 Shit Happens. And, It Makes you a Better Podcaster
105 How Barf Sessions Make You a Better Podcaster
104 Don't Make this Podcast Audio-Quality Mistake
103 Are You Living Up To Your Podcast Promise?
102 How to Help Your Listener Take the Next Step
101 Stay in Your Lane When You Podcast
100 The Most Important Lessons Learned in 100 Podcast Episodes
099 Why Podcasting is Good for Building Your Authority
098 - How to Stand Out in a Sea of Podcasts
097 Should I Have a Website for my Podcast?
096 How to Get Out of Podcast Launch Paralysis
095 The Most Important Advice About Podcasting
094 - What Really Makes a Podcast Good
093 How to Niche Down Your Podcast Like a Pro
092 Why Niche Podcasts are Killing it Right Now
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