Want to increase your booking rate? Consider making it easier for your clients to say YES.
I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients.
Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!"
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Resources:
EP 108: Mini-Session Success with Rebecca Rice
EP 107: Our Favorite Business Tools
EP 106: Helping Photographers and Clients Connect with Lachlan Shum
EP 105: How Automations Help You AND Your Clients
EP 104: Building a Community with LaShawn Wiltz
EP 103: [MM] Switching Target Audiences with Susannah Storch
EP 102: Raising Your Prices as Painlessly as Possible
EP 101: [MM] Dialing In Your Messaging with Marc DeCarli
EP 100: Surprise!
EP 099: [MM] Donkey or Workhorse? with Candra Schank
EP 098: Don't get Dragged Down by Price Anchors
EP 097: [MM] How to Know What You're Doing Wrong (or right) with Klayne Rolader
EP 096: Brand Photography With Vicki Knights And Eddie Judd
EP 095: [MM] So You Built It And They Didn't Come (Right Away)... What Next? With Evelynne Gomes-Greenberg
EP 094: News and Announcements and Freebies, oh my!
EP 093: [MM] Managing a Business and a Chronic Illness with Donna Craddock
EP 092: Studio Manager Magic with Amy Sanusi
EP 091: [MM] Getting Clients To Make The Leap with Cara Burk
EP 090: Managing Your Money Mindset
EP 089: [MM] Intentional Simplification with Kate Thompson
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