Want to increase your booking rate? Consider making it easier for your clients to say YES.
I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients.
Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!"
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Resources:
Ep 187: Lessons from Lasso
Ep 186: How to Rebrand Yourself with Rachel Greiman of Green Chair Stories
Ep 185: Reframing Burnout with Krista Marie Lynch
Ep 184: Bookkeeping for Photographers with Tanya Hirschy
Ep 183: 5 Reasons to Run a Holiday Sale This Year
Ep 182: The Myth of the "Overnight Success" with Carmen Bridgewater
Ep 181: How who we are shapes what we do, with (my brother) Evan Berding
Ep 180: VIP Days for Photographers with Jordan Gill
Ep 179: Keep Your Eyes Open
EP 178: Avoiding Data Disasters with Ryan Hamic
Ep 177: Booking Clients WITHOUT a Phone Call (Student Success Stories)
Ep 176: Unusual Marketing Strategies for Photographers with Raymond Hatfield
Ep 175: The Path to Profitability as a New Photographer
Ep 174: Seven Strategies to Reduce Business Stress with Heather Lahtinen
Ep 173: Marketing in Hard Times
Ep 172: Check Your Tech with Colie James
Ep 171: Preparing for the Economic Storm Ahead
Ep 170: Purposefully Part-Time with Erin Brown
EP 169: An Idea for Capturing Ideas
EP 168: Preventing Problems with TheLawTog® Rachel Brenke
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