Want to increase your booking rate? Consider making it easier for your clients to say YES.
I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients.
Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!"
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Resources:
EP 127: Intentional Transitions with Mary Otanez
EP 126: A's to Five Very Common Photography Q's
EP 125: High Prices in a Low Priced Market with Elke Van den Ende
EP 124: Me and Money - A Brief History
EP 123: Mirrorless Mayhem Part 2 - the Final Decision
EP 122: 10 Reasons Why People Buy
EP 121: The Facebook Complain Train
EP 120: Creating, Funding, and Publishing a Photography Book with Amanda Thorson
EP 119: A New Way to Think About Client Communication
EP 118: Email Marketing 101 with Sobrina Pies Crawford
EP 117: Mirrorless Mayhem Part 1: An interview with B&H Photo
Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide
EP 115: The Power of a Value Ladder
EP 114: Chain Reaction Marketing with Ben Hartley
EP 113: Marketing 201 - an Advanced Strategy
EP 112: Revenue on Repeat - stories from my students
EP 111: Building a Successful Video Strategy on IG with Natasha Samuel
EP 110: Colonoscopies and Customer Service
EP 109: A Top-Notch Sales and Marketing Team Your Photography Business Can Actually Afford
EP 108: Mini-Session Success with Rebecca Rice
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