Want to increase your booking rate? Consider making it easier for your clients to say YES.
I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients.
Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!"
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Resources:
EP 167: Breaking the Rules
EP 166: The Business of Filmmaking with Courtney Holmes
EP 165: When Should You Raise Your Prices?
EP 164: Clone Your Best Clients with Heidi Thompson
EP 163: The Importance of Taking a Break
EP 162: The Four Types of Buyers with Courtney Fanning
EP 161: What Waiting Costs
EP 160: Being a Catalyst for Creativity with Paige Ray
EP 159: If You Hate Selling, You're Doing it Wrong
EP 158: Investing In Yourself with Cassidy Parker Smith
EP 157: Money Doesn't Make the Model
EP 156: Life After Photography with (my fiance!) Riley MacLean
EP 155: Riding the Financial Waves with MicKallyn Elis
EP 154: Navigating Niching Down with Tavia Redburn
EP 153: Connecting with Clients
EP 152: Better Business Boundaries With Sabrina Gebhardt
EP 151: 3 Ways to Increase your Income WITHOUT Raising your Prices
EP 150: Getting the Byline with Carolyn Fong
EP 149: Defending your Art with Cornell Watson
EP 148: Pitching Yourself with PR Expert Gloria Chou
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