Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!
227. My controversial business belief that will change YOUR 2024
226. Our 2024 CPG Forecast: The Good, The Bad, and The Surprising
225. Thriving, Not Just Surviving: Prioritizing Rest as Entrepreneurs
224. Confidence in Going Slow: How Anjali Grew Anjali's Cup By Emphasizing Her Values
223. Setting YOUR 2024 Goals Thoughtfully by Answering “Why”
222. Giving YOU My Thanks + An Invitation to Our FREE Not Another Goal Workshop
221. Fourth Quarter FAQs: Gifts, Margins, Minimum Advertised Price (MAPs), & Keys to 2024 Success
220. [Is It Worth It, Charlie?] How Many SKUs Should I Launch?
219. 3 Simple Steps to Engaging Instagram Stories
218. Fourth Quarter Focus (4/4): 3 Places to Focus Behind-the-Scenes Before Q4 Ends
217. Fourth Quarter Focus (3/4): How You Can Build Trust to Max Your Holiday Sales
216. Fourth Quarter Focus (2/4): How to Pitch (or not Pitch!) Successfully in Q4
215. Fourth Quarter Focus (1/4): What's The Deal With Wholesale Buyers This Season?
214. How Faire Can Help Your Brand Reach MORE Retailers & Receive MORE Orders
213. Increase your D2C Sales by 10% in 1 Hour
212. From Pitch to Partnership: The 5 P's of a Successful Wholesale Pitch
211. Navigating CPG in 2023: How You Can Level Up with Wholesale Week & Project Potluck
210. Trade Show FOMO: How you can be strategic about exhibiting, attending, and not attending
209. The Top 5 Sales Pitfalls that Food Founders Make When Trying to Grow Sales
208. What buyers wish you knew about dropping off samples
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