SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 233 - SOCIAL IN SIX [077]
Ep. 232 - SocialChain: How to overcome the disconnect and behind SocialMinds LIVE
Ep. 231 - SOCIAL IN SIX [076]
Ep. 230 - SOCIAL IN SIX [075]
Ep. 229 - Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships
World’s Shortest-Ever Podcast Episode: An Invitation From Us
Ep. 228 - SOCIAL IN SIX [074]
Ep. 227 - SOCIAL IN SIX [073]
Ep. 226 - OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media
Ep. 225 - SOCIAL IN SIX [072]
Ep. 224 - Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1
Ep. 223 - SOCIAL IN SIX [071]
Ep. 222 - Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
Ep. 221 - SOCIAL IN SIX [070]
Ep. 220 - The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
Ep. 219 - SOCIAL IN SIX [069]
Ep. 218 - Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
Ep. 217 - SOCIAL IN SIX [068]
Ep. 216 - The Very Group: How to Command Influence in 2023 | Shannon Jennings, Very.co.uk
Ep. 215 - SOCIAL IN SIX [067]
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