The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 137: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: MEASURE WHAT ACTUALLY MATTERS
Ep. 136: Frank Rose: The Power of Brand Storytelling
Ep. 135: Unlock Customer Attraction: Your Guide to Selecting the Perfect Lead Magnet
MONDAY MOTIVATION: GAN AND GAIN
Ep. 134: Mastering Brand Communication: Crafting an Impactful Homepage
MONDAY MOTIVATION: BIG VISION
Ep. 133: Navigating the IPO Journey: Mastering Leadership with Dale Saxman
MONDAY MOTIVATION: JUST GET STARTED
MONDAY MOTIVATION: YOU CAN’T DO IT ALL YOURSELF
Ep. 132: Mid-Year Blues? Listen to get Back on Track
MONDAY MOTIVATION: MID YEAR REVIEW
Ep. 131: The Entrepreneur’s North Star: Unlocking Success Through Accountability
MONDAY MOTIVATION: FEEDBACK LOOP
Ep. 130: The Costly Consequences of Cutting Corners in Marketing
MONDAY MOTIVATION: DON’T TAKE YOUR FOOT OFF THE GRASS
Ep. 129: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: GET BACK UP
Ep. 128: Maximizing Your Potential: Unleashing the Power of Marketing Strategy and Execution
MONDAY MOTIVATION: YOU MIGHT NOT HAVE ADHD
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