This is Part 2. Episode 010 was Part 1
I interview Jeff Gober VP of Sales at Latex International. Jeff has been in the foam business for over twenty years. If you have ever been confused by latex this is the audio lesson for you! Jeff answers question from store owners and RSAs. Nothing was held back in our interview. I asked Jeff a tough question that would generally be an out of bounds question that every retailer needs to know about.
Jeff answers Mindy’s question about explaining the difference between latex and memory foam.
He answers Bill’s question on why a mattress store should sell latex beds.
Jeff surprises me with several of his answers.
Do You Know These Four Presentation Techniques for latex?
Do You Know the Magic Number in Latex?
The Key To Successfully Training RSAs To Sell More Latex!
How My Partner Almost Made A Tempur-Pedic Rep Cry!
Jeff Talks About The Resurgence of Latex In The Last Two-Three Years!
Why Latex International Is Re-branding Itself as Talalay Global?
Why Talalay Is The Best Latex!
Don’t Miss This! Listen Now!
Did We Miss Anything? Got a Question? Email Jeff at jgober@talalayglobal.com
2021 Mattress Industry Trends w/ Kurt Ling - Ep14 - The Pete Primeau Show
What Successful Stores Are Doing To Win w/ Bill Bush - Ep13 - The Pete Primeau Show
Biggest Lesson From 2020 To Carry You To Success In 2021 - The Pete Primeau Show - Ep 12
How Will YOU Have Your Best Year Ever? w/ Jeff Giagnocavo & Chris Taheny - Ep 11 - The Pete Primeau Show
Generate New Retail Business and Ensure A Successful Future w/Gerry Borreggine - Ep 10 - The Pete Primeau Show
Sell More Profitably In Today's Changing Economy w/ Patrick Tinney - Ep 9 - The Pete Primeau Show
How Brick & Mortar Retailers Can Punch Above Their Weight w/Jack Balsley - Ep 8 - The Pete Primeau Show
Segmenting Lists To Get More Sales w/ John Kolencik - Ep 7 - The Pete Primeau Show
2020 Is A Gift To Your Business (If You Let It) w/ Dan Jourdan - Ep 6 - The Pete Primeau Show
Attract More Foot Traffic And Get People To Fall In Love With Your Store w/ Mark Kinsley - Ep 3 - The Pete Primeau Show
Transforming A Good RSA Into An Amazing RSA w/ Lori Harshman - Ep 5 - The Pete Primeau Show
Get More Store Foot Traffic With Video Marketing w/ Andrew Robinson - Ep4 - The Pete Primeau Show
Supply Chain Disruptions And Price Increases For The Mattress Industry In 2020 w/ Justin Trumbo - Ep 2 - The Pete Primeau Show
Do Online Review Sites Help Or Hurt Mattress & Furniture Retailers? w/Jeff Giagnocavo - Ep 1 - The Pete Primeau Show
No BS Sales Ep 34 - Pete Primeau- You Are Not Your Customer!
No BS Sales Ep 33 - Pete Primeau Talks About Self Management For Store Owners
No BS Sales Ep 32 - Pete Primeau Interviews Gerry Morris About His New Book Mattress Matters.
No BS Sales Ep 31 - Pete Primeau and Doug Stewart Interview Jeff Giagnocavo Co-Owner of Gardner’s Mattress & More About How They Create Traffic From Tuft and Needle and Casper
No BS Sales Ep 30 - Pete Primeau’s Confession “I Never Wanted To Be A Salesman”
No BS Sales Ep 29 - Pete Primeau and Doug Stewart Talk About Dale Carnegie Courses
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