This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Off the Record: Just Move On...
The History of Vinyl Records
Why You Should Collaborate More Often!
Allegedly Records Interview - (A marketing first approach to being a punk label)
How to Unstuck Your Record Label!
Managing Royalties
Goal Setting for Record Label Owners
Best Music Books of 2023!
Introducing... Labelmates - (a 6-week intensive for new record labels!) - APPLY NOW!
This Time of Year Sucks... for Record Labels
Vinyl Moon Interview - (Industry Insiders)
Cool Ideas from Indie Record Labels...
Reach Records Interview - (An Artist-Owned Christian Hiphop Label)
10 Common Vinyl Pressing Mistakes
The State of Pressing Vinyl! (Industry Insiders)
Off the Record: Not Everything that Glitters is Gold
How to Pick a Vinyl Pressing Plant?
Interview with Music Publicist Jamie Coletta!
Record Label Website Mistakes!
Stereo Ferment Interview - (DJ parties and fermented foods?!?)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Immediately Kinfolk
This Next Song‘s About - A Songwriter‘s Podcast
No Jumper
Here’s The Thing with Alec Baldwin
Brown Bag Mornings