Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
021:How Kiva.org deals with barnacles and loan bias
020: How impact goals are tested and used at Kiva
019: Get to school or else Kinvolved will text your parents
018: Crisis Text Line is saving lives with text messages and data
017: How Greatnonprofits.org deal with courtesy (bias)
016: How DonorsChoose.org drives classroom donations through email
015: Text messaging to prevent deportation with United We Dream
014: Turning Mobile Ads into Social Impact with Charity Miles
013: Using technology and data to make voting easier
012: What Teach for America can teach us about Yammer
011: Why Pagespeed matters to DoSomething.org
010: DoSomething.org About Managing a Tech Team
009: Quality Assurance Testing that Changes Lives - with the SpecialistGuild.org
008: Feeding Hungry Children with Text Messages
007: Using Big Data to Drive Big Impact
006: Poetry, Prison and Algorithms
005: Water into Wine into Data
004: A/B Testing with Global Giving and Obama
003: 2014 NTC Interview with Amy Sample Ward
002: Data Culture
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