Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
***
If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
PYG 64: Being Open and Leveraging Your Magic to Create Your Dream Job After Corporate with Amber Cabral
PYG 63: How to Create a Mission and Vision for Your Life with Meico Whitlock
PYG 62: Are You Prioritizing the Source of Your Magic? Basic Requirements for Your Best Self
PYG 61: How to Declutter Your Space and Mind to Make Room for Your Genius with Kimberly Boyd Lewis
PYG 60: Let Go Of Who You Used to Be
PYG 59: 5 Questions To to Help You Reflect On the Year
PYG 58: How to Land Media Interviews For Your Brand
PYG 57: Do You Understand the Opportunity of Your Brand?
PYG 56: What if your 'flaws' are your MAGIC?
PYG 55: Are You Carrying Your Own Torch? Have You Done Your Part?
PYG 54: The Genius Of Not Giving Up
PYG 53: Over It: 5 Strategies to Push Past Impostor Syndrome
PYG 52: How to Build a LEGENDARY Brand
PYG 51: Who are you to package your genius?
PYG 50: Don't take today for granted
[Ep. 49] When Being Yourself is Doing Too Much
[Ep. 48] Are you operating like the GLOBAL BRAND that you are?
[Ep. 47] Be A Broken Record (if you really want to win)
[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50
[Ep. 45] Personal Brand Comparison: Late to the race and the lane is crowded
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Ken Coleman Show
Drive With NAR
Business Dad