Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
PYG 124: When finishing matters more than winning
PYG 123: When you have to drop the ball...
PYG 122: Reframe your default
PYG 121: Op Ed Writing to Spread Your Ideas
PYG 120: Someone needs to hear it from YOU
PYG 119: Change your personal culture
PYG 118: Your martyrdom is no excuse
PYG 117: How you show up when you want to WIN
PYG 116: Callings call
PYG 115: Don't waste your raw materials
PYG 114: Alternate Routes
PYG 113: What is it your season to do?
PYG 112: Your genius deserves a break
PYG 111: What's keeping you from making a change?
PYG 110: Is your lane already saturated?
PYG 109: Feel behind on your goals? You can turn this year around
PYG 108: You have to sell it
PYG 107: Make your visibility a PRIORITY
PYG 106: How to find and define your BIG ideas
PYG 105: What you can learn from what comes easy to you
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